How a 26-Year-Old Turned Painting Into Premium Hospitality
This lesson is an episode of The Epic Entrepreneurs.
Listen to the episodeWhat you'll get
Cedric Merrills left wedding photography to open the Asheville location of the WOW 1 Day Painting franchise, and tells The Epic Entrepreneurs, a podcast from a firm that sells business coaching to local service owners, how he borrows from restaurants and hotels: asking what matters to the customer, handing over the estimate before leaving, texting photo updates and letting painters fix problems without asking. He argues that charging enough pays for those touches and for putting mistakes right, which suits an owner tempted to compete on price.
Do this week
Before your next quote, write three questions about what matters most to the customer beyond the scope of work, such as timing, mess or how long it must last, and ask them before you talk price.