Is it a bad idea to start out value pricing as a brand new solo consultant?
Video from Jonathan Stark. Watch on YouTube.
What you'll get
Jonathan Stark and a co-host answer a listener who asks whether a brand-new solo consultant should price by the value of the result from day one. They lean against it, because the sales conversation behind value pricing takes practice, and suggest starting with a fixed-price offer such as a single strategy session instead of hourly billing; Stark teaches value pricing, so this is a useful check on the more confident lessons in this module.
Do this week
Write down one fixed-price offer you could sell this month, such as a single consultation, inspection or planning session, with its price and exactly what the client gets.