How To Write Proposals That Close

What you'll get

Jonathan Stark's advice for the written proposal that follows the first conversation: keep it short and in plain language, describe the results the client's business will get instead of your activities, and offer exactly three options where each includes the one before, with all the prices together at the end. He says the options keep the client from reacting to a single price and show what the cheapest one leaves out; for a trade, the written estimate after your visit plays this role, and he promotes his own proposal template.