Pricing Retainer Fees Without Knowing the Scope
Video from Jonathan Stark. Watch on YouTube.
What you'll get
Jonathan Stark answers a consultant whose client wants to prepay for next year's access to him before any work is defined, and offers three options: sell a block of prepaid hours with a weekly cap and an end date, price a clear outcome as a fixed fee once the client can name one, or decline until the work is defined. It is a short case study in saying yes to a client's budget timing without taking on open-ended work; Stark teaches value pricing.
Do this week
Write the terms you would offer a client who wants to prepay for your time, covering the hours or outcome included, a weekly limit, an end date and what happens to unused time.