SoulCycle: Julie Rice & Elizabeth Cutler (2019)
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Julie Rice and Elizabeth Cutler tell Guy Raz how a fitness instructor's introduction in 2005 led them to decide on the spot to open a cycling studio with a stylish, upscale atmosphere, and how the first SoulCycle, in upper Manhattan, opened within months and inspired fierce loyalty among riders. Hear it if you are creating a studio where atmosphere and community matter as much as the workout.
Do this week
Ask your three most loyal customers what keeps them coming back, write down their exact words, and use one of their phrases in your next post or flyer.