From Mowing to Growing: Jonathan Lloyd's Journey of Smith & Lloyd

What you'll get

Jonathan Lloyd, who co-founded Smith & Lloyd Landscaping in Asheville after moving to town in 2015, tells The Epic Entrepreneurs, a podcast from a firm that sells business coaching to local service owners, how he and his partner began with a friend's lawn accounts, a trailer and a walk-behind mower and grew mostly by word of mouth. He admits they underpriced for years, setting their first rate at old wages plus 50 percent, and says turning away poor-fit customers helped, a lesson for any new trade owner.