Lessons Learned Building A Productized Service
This lesson is an essay published by Smashing Magazine.
Read the essayWhat you'll get
Brian Casel tells how his website service for restaurants began as a do-it-yourself software product that many customers abandoned, and became a done-for-you service with a paid, required setup after he listened to prospects ask for exactly that, and why he asked visitors to book a consultation instead of signing up. It is a software story from 2015, but the move from selling hours to a packaged service people can buy by name applies to any firm.
Do this week
Describe the job you do most often as a package, with a name, a fixed price, what's included and how long it takes, and show it to a past client to see if they'd buy it.