How to Price Your Product or Service

Gray Poehler, 2 min read

This lesson is an article published by SCORE.

Read the article

What you'll get

A short column from a SCORE mentor who once ran an insurance agency names five ways to set a price, including cost-plus, matching competitors, hourly or project rates and tiered versions, and says any price should cover direct costs, overhead including your own pay, and a profit. It is a neutral checklist to run your price against before you quote.

Do this week

List your direct costs, your overhead including a salary for yourself, and the profit you want for one service, add them up, and compare the total with what you charge today.