How to Build a More Profitable Retainer Model for Your Agency - Agency Profit Podcast #198
Video from Parakeeto. Watch on YouTube.
What you'll get
Marcel Petitpas and Carson Pierce of Parakeeto, which sells profitability software and coaching to agencies, compare retainer structures from prepaid blocks of hours to flat monthly deliverables, and show how to choose by how much value the work has for the client and how hard its cost is to predict. They also cover the cash risk of unused prepaid hours and a three-step fix for a retainer that costs more to serve than it pays: charge for the extra effort, cut the scope, or replace the client.
Do this week
Write the terms of one monthly retainer you could offer, with its fixed deliverables or hours, what happens to unused time and the rate for extra requests, and check that it covers your cost per hour.