Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map
This lesson is an episode of How I Built This.
Listen to the episodeWhat you'll get
Meridith Baer tells Guy Raz how, after a Hollywood screenwriting career stalled, she fell into home staging at 50 and, starting with secondhand furniture and houseplants, built a company with its own fleet, warehouses and a big payroll without outside investors. The episode notes say she priced her work by the value it created rather than by the hour, which is worth hearing if your service depends on your own taste and judgment.
Do this week
Write down what one finished job is worth to your customer, such as a faster sale or a week saved, and price your next quote from that value instead of from your hours.