1645: Business Networking Referrals to Grow Your Business with Ivan Misner
Video from Marketer of the Day. Watch on YouTube.
What you'll get
Ivan Misner, founder of BNI, a membership organization built on weekly referral groups, describes how its meetings work and why he says to introduce yourself so people know exactly who to refer to you instead of pitching them. He also recommends belonging to several kinds of groups, such as chambers of commerce, service clubs and referral groups, and expects referrals to build slowly; BNI sells memberships and its referral figures are reported by its own members.
Do this week
Write a 30-second introduction naming your best kind of client and the job they would hire you for, and use it at one chamber, trade association or community group meeting this month.