HIBT Lab! IDEO: David Kelley
This lesson is an episode of How I Built This.
Listen to the episodeWhat you'll get
Guy Raz talks with David Kelley, who designed dozens of products for Apple over the years, including its first computer mouse, whose firm IDEO has since helped many companies design new products, and who led the founding of Stanford's d.school. This Lab episode is built around stories from his major projects, why teams with varied backgrounds come up with better ideas and how design thinking can change an organization's culture, so it suits someone building a firm that sells expertise rather than a product.
Do this week
Before your next client project, ask one person from outside your trade, such as a customer or a friend with a different job, to look over your plan, and write down what they question.