How to talk to users

Gustaf Alströmer, 18 minute video

Video from Y Combinator. Watch on YouTube or in the YC Library.

What you'll get

Gustaf Alströmer covers how to find people to interview, how to run the conversation, and how to interpret what they tell you. Aim to learn about their problems instead of pitching your idea.

Do this week

Interview five people who might hire a business like yours, asking how they found the last provider they used and what went wrong, and report the count in your weekly update.