How to get your first customers

Gustaf Alströmer, 23 minute video

Video from Y Combinator. Watch on YouTube or in the YC Library.

What you'll get

Practical tactics for finding and winning your first customers when nobody knows who you are yet. Gustaf Alströmer ran growth at Airbnb before joining YC.

Do this week

List twenty people who already know your work, such as former employers, coworkers and past clients, and tell each one this week what you now offer and who it's for.