'The E-Myth' - Key-note lecture by Michael E. Gerber at our Marketing Summit 2016.
Video from Dentsply Sirona Lab. Watch on YouTube.
What you'll get
Michael Gerber, speaking in 2016 to dental-lab owners, argues that an owner who does all the work has a job rather than a business, and that a firm should be designed as a documented system someone else could run, the way a franchise is. He walks from a job to a practice with lead generation, lead conversion and client fulfillment, and on to a firm with managers; he sells E-Myth books and programs, and the talk includes a few crude words.
Do this week
Pick the one job in your firm that only you can do, such as quoting or the final walkthrough, write it as a step-by-step checklist, and have someone else try it.