How to Pick a Profitable Niche for Your Creative Agency
Video from The Futur. Watch on YouTube.
What you'll get
Matt Essam, who coaches agency owners, teaches a four-part scorecard for choosing a niche: for each kind of client you could serve, rate how much you'd enjoy them, how big their problem is, how much they could spend to solve it and how easily you could start conversations with them, then test the top scorer before reworking your branding. He sells software that builds growth plans for agencies and his examples are agencies, but the scorecard suits any service business choosing between a few kinds of customer.
Do this week
List three kinds of customer you could serve, score each from one to ten on the video's four questions, and book a conversation with someone from the highest scorer this week.