The Key to Standing Out in Business w/ Blair Enns
Video from The Futur. Watch on YouTube.
What you'll get
In a short clip from a longer conversation, Blair Enns of Win Without Pitching and Chris Do discuss choosing a focus and stating your expertise before you feel fully ready, and how repeating the same kind of work lets you build a method you can show a nervous client. Enns sells training and The Futur sells courses, so take it as one view, but it's a quick way to see why a narrow focus helps a new firm.
Do this week
Write one sentence in the form of who you help and with what problem, read it to two people who might hire you, and note which part they ask you to explain.