Focus To Build Expertise Rapidly: Win Without Pitching Clubhouse Recording 7/12
Video from The Futur. Watch on YouTube.
What you'll get
The longer version of the focus clip: Blair Enns and Chris Do work through the seventh idea in Enns's book, choosing a focus, claiming expertise before you're fully comfortable and then building the skills to back it up, and why great work gets you considered but doesn't by itself win the sale. Enns sells training and The Futur sells courses, and the talk is aimed at creative firms, so listen if the short clip made you want the reasoning behind picking a focus.
Do this week
Write the expertise claim you would put on your website in one sentence, list three skills or proof points you'd need to back it up, and start on the first.