Make A Case Study That Gets Client Work
Video from The Futur. Watch on YouTube.
What you'll get
Ben Burns of The Futur walks through the parts of a client case study: a headline that promises a result, a summary giving the client's goal, what you delivered and a measurable change, and a story in the body that makes the client the hero and you the guide. The examples are design and branding, but any service with a before and after can use the structure; this is an excerpt from a longer webinar that The Futur sells.
Do this week
Write a one-page case study of your best recent job, with a headline that names the result, the client's goal, what you did and one measurable change, and send it to your next prospect.