Positioning 101 for Freelancers w/ Philip Morgan

What you'll get

Philip Morgan, a consultant who coaches independent consultants and wrote a book on positioning, joins the two hosts of The Business of Freelancing to talk about specializing and about building an advantage that is hard to copy out of rare and valuable expertise. Morgan sells coaching and a book on the subject, so treat the episode as an introduction to choosing a specialty and use it to compare your own work against what few others can do.