A consultancy or advisory practice

What you'll get

For a consultancy or advisory practice: Blair Enns, who founded Win Without Pitching and sells training to advisers, lays out how he would build a client base from nothing today, starting with long-form writing to sharpen what he knows, then a self-published book, weekly posts, video made by others, handwritten notes to a short prospect list, and paid ads to test small offers. Some of it suits his own premium-priced firm and the essay has one swear word, so take the order of work, writing before marketing, more than the tactics.