How An Asheville Elopement Pro Built, Lost, And Rebuilt A Thriving Adventure Wedding Business

Jon-Paul Brown, 33 min listen

This lesson is an episode of The Epic Entrepreneurs.

Listen to the episode

What you'll get

Jon-Paul Brown, who started Elope Asheville in 2010 to plan adventure elopements in the WNC mountains, tells The Epic Entrepreneurs, a podcast from a firm that sells business coaching to local service owners, how social media became his main source of bookings and how a 50-50 partnership ended in a lawsuit, a shutdown of about a year and a half and a restart from zero in 2024. He explains why he keeps prices low on purpose and watches the books closely, which suits a WNC owner weighing a partner or setting prices.

Do this week

Set aside an hour this week to read your last three months of bank and card statements line by line, and ask about any charge you cannot tie to a job.