Drybar: Alli Webb
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Alli Webb tells Guy Raz how, as a full-time mom, she noticed that no salon did only blow-drying and built Drybar around that single service, which grew into a chain of shops. At 34 minutes it is a quick listen for a salon, studio or other service owner tempted to offer everything, because the whole company rests on narrowing to one service and mastering it.
Do this week
List every service you offer, circle the one customers ask for most, and stop promoting the one you do least well.