The secret to making money online

David Heinemeier Hansson, 32 minute video

Video from Y Combinator. Watch on YouTube.

What you'll get

The co-founder of 37signals argues for charging customers from day one and building a modestly sized, profitable company instead of chasing a giant exit. It's from 2008 and the examples are software, but the arithmetic holds.

Do this week

Work out how many customers at what price would cover your own salary, and compare that number with your customer count today.