Expert Positioning For Creative Agencies & Freelancers (w/ David C. Baker)

What you'll get

David C. Baker, an author who advises creative and marketing firms, tells a Brand Master Academy host why a narrow focus doesn't close doors, how to pick one from work you've already done, why a firm should sell its thinking as a small paid first step instead of giving it away in free proposals, and how real insight differs from filler content. Both sides sell training or advice to agencies and the examples are creative firms, but the paid first step works for any service, so use it when a prospect asks for a free plan.