040 - Lisa and Dean Peteet of Atlas Branding on Building a Sustainable Brand and Working with Your Spouse

Lisa Peteet, Dean Peteet, 108 min listen

This lesson is an episode of Making It in Asheville.

Listen to the episode

What you'll get

Lisa and Dean Peteet describe on Making It in Asheville how, new to town in 2008 and unsure they could run an agency, they started Atlas Branding when they found no local employer that would give them the experience they wanted, growing by accepting nearly every client and banking their earnings. Recorded in January 2020, before Helene, the 108-minute interview also covers working together as a married couple; the show is made by a marketing agency, and Atlas, which still operates, sells branding and design.

Do this week

Write down the three kinds of work you will say yes to this year to build experience, savings and a portfolio, and set a date to review whether to start turning some down.