Nature as the Guide with Nicole Will, Founder of Asheville Wellness Tours
This lesson is an episode of Wellness in Asheville.
Listen to the episodeWhat you'll get
Nicole Will, founder of Asheville Wellness Tours, tells host Travis Richardson how the business began in 2017 with a co-founder, taking over a downtown walking tour, and grew by listening to guests and local partners, which is how goat yoga joined the yoga hikes and forest bathing. She describes a three-way test for any new offering, that it must work for the partner, the guest and her business; the host runs a directory and membership group for Asheville wellness practitioners.
Do this week
Before you add a new offer or partner, write one line each on what it gives the partner, the customer and your business, and skip it if any line is blank.