1-800-GOT-JUNK?: Brian Scudamore
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Brian Scudamore tells Guy Raz how, needing money for college, he bought a used $700 pickup, lettered his phone number on it and began hauling junk for pay, and how that grew into the 1-800-GOT-JUNK? company. Hear it if you run or plan a trade most people think of as unglamorous, since it follows one founder from a single truck and a phone number to a company.
Do this week
Put your phone number or web address on one thing customers will see around town, such as a vehicle, a yard sign or a jobsite sign, and note how many callers mention it over the next month.