YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
This lesson is an episode of How I Built This.
Listen to the episodeWhat you'll get
Roy and Ryan Seiders tell Guy Raz how two outdoorsmen tired of coolers that broke built their own with no venture money, started in small independent stores instead of big chains, and then lost their only manufacturer without warning and had to rebuild. The episode also covers how they got buyers used to cheap coolers to pay far more and how a stainless cup later carried the brand past coolers, so hear it if you plan a premium durable product.
Do this week
List every part of your product and who makes it, then ask a second supplier for a quote on the part that only one supplier makes for you today.