How I Built an Outdoor Gear Brand
Video from Treeline Review. Watch on YouTube.
What you'll get
Four founders of small ultralight outdoor brands (Igneous Gear, Itacate, Anda and Alpine Fit) join Liz Thomas of Treeline Review and Lloyd Vogel of Garage Grown Gear to talk about why they started their own brands, their first hurdles, what marketing worked, how they stand out in a crowded market and which communities helped. Treeline reviews gear and Garage Grown Gear sells small brands' products, so both have a stake in small brands, but the panel gives a rare inside look at founder-run gear companies and what kind of company you would be running.
Do this week
Message one founder of a small brand in your product category and ask what surprised them most in their first year, then write down one thing you would do differently because of the answer.