Pebble founder says his new company is 'not a startup'
This lesson is an article published by TechCrunch.
Read the articleWhat you'll get
TechCrunch's Sarah Perez reports on Eric Migicovsky, whose first Pebble company was sold after it bought too much inventory and sales fell short of forecast, and his new company: five people, selling direct from its own site, with no outside funding and nothing built before it is sold. It is a consumer-electronics example, but the contrast applies to any maker who pays for a production run before customers pay.
Do this week
Write what your first production run would cost, how many of those units you could pre-sell this month, and the gap you would cover from your own pocket if the rest didn't sell.