How To Calculate Wholesale Product Pricing (2026)
This lesson is an article published by Shopify.
Read the articleWhat you'll get
A step-by-step wholesale pricing guide from an e-commerce software company: total your materials, labor and overhead, find your break-even point, set a target, then choose among cost-plus, value-based and keystone pricing, with an example that runs from unit cost to wholesale price to suggested retail price. It uses markup and margin loosely, so remember that doubling your cost gives a 50% margin on the wholesale price, which is a 100% markup on cost.
Do this week
Work out a wholesale price for one product two ways, by doubling your landed unit cost and by halving the retail price you have in mind, and compare which leaves you more per unit.