Gregory Hardy of Rockgeist Bikepack USA

Gregory Hardy, Jeff Kaplan, 21 min listen

This lesson is an episode of Venture Asheville's Talking 'Ship.

Listen to the episode

What you'll get

Gregory Hardy, a materials scientist who founded Rockgeist in Asheville, tells Venture Asheville how a side project run from his apartment became a bikepacking-bag maker with eight employees, using a photo-fit process that cuts custom bags to each customer's bike frame. He explains why he picked Asheville for its sewing talent and outdoor gear community, how a bike-parts maker eight miles away helped with aluminum brackets, and that he was looking for more space to scale waterproof bags, which makes this 21-minute episode the quick look at how WNC gear makers lean on each other.

Do this week

Pick the one part of your product you cannot make well yourself, find the closest WNC shop that makes something like it, and ask them for a 20-minute call this month.