Outdoor and specialty stores
This lesson is a guide published by REI Co-op.
Read the guideWhat you'll get
For selling to outdoor and specialty stores, starting with REI: the co-op's Greenlight page describes one application with a pitch video under three minutes that a phone can shoot, a reply within eight weeks and no promise of a sale. It says REI wants local, activity-driven, sustainability-minded brands whose products already exist, and that the application portal opens and closes through the year, so check its status before you film.
Do this week
Shoot a phone video under three minutes that shows your product in use and says why you make it in WNC, and check whether Greenlight is open before you apply.