Move From Startup to Hardware Scale-Up (Ep. 147)
This lesson is an episode of Product Startup.
Listen to the episodeWhat you'll get
Morgan Teachworth, who helped build the hardware side of Cisco Meraki from its first employees and now leads engineering and supply chain there, tells host Kevin Mako how a hardware company's customer changes as it grows, from early buyers who become your sales force to the resellers, installers and factory workers whose needs your product and packaging must meet. His examples come from networking equipment and the host's firm sells product development, so take the habit of asking what everyone in your chain cares about.
Do this week
List everyone who touches your product between the factory and the buyer, such as assemblers, shippers, stores and installers, and write one thing each of them needs from your design or packaging.