Make First Sales and Scale the Business (Ep. 079)

What you'll get

Jan Cavelle, who built a furniture company in England that sold to interior designers and wholesalers, tells host Kevin Mako how she won her first accounts by phone: asking buyers what made their work harder, being friendly to everyone who picked up and calling until someone bought, then setting up a customer database early. The host's firm sells product development, and the story is about business buyers, so it suits a WNC maker aiming at stores, dealers or designers.