Success and Failure at Pebble

What you'll get

Eric Migicovsky, who founded the smartwatch company Pebble, explains in his own words why it never became a lasting business after a hit Kickstarter campaign and two million watches sold: factory orders were placed before retail sales were known, spending grew faster than revenue, and the company drifted from the fans who loved the product. It is the honest-failure pick in this module and a lesson in inventory, cash and staying with your first customers, though Pebble made electronics rather than gear or furniture.