Patagonia: Yvon Chouinard
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Yvon Chouinard describes starting Patagonia in 1973 to make climbing gear he could not find elsewhere, and how his ideas about running a company, leading people and what to do with profit took shape as it grew. At 28 minutes it is the shortest story in the module, so use it when you want one idea about what a company is for.
Do this week
Write one sentence on what your company is for beyond selling the product, then name one decision this month you would make differently because of it.