Are Indie or In-House Sales Reps Better for Business?
This lesson is an article published by Outside Business Journal.
Read the articleWhat you'll get
Two people from the outdoor industry make the case for their own way of selling a brand to stores: an independent rep who owns a sales agency and is paid by commission, and a sales director at The North Face who works in-house. It is a three-minute read and each writer is arguing for their side, so use it to picture what each approach would mean for covering stores once your first accounts are won.
Do this week
List the stores or dealers you want to reach and mark which you could cover yourself this year and which are too many or too far, to see whether you would ever need a rep.