The Dynamics of Crowdfunding: An Exploratory Study
This lesson is an article published by Journal of Business Venturing.
Read the articleWhat you'll get
Ethan Mollick of the Wharton School studies a large set of early Kickstarter projects: funded ones tend to clear their goal by narrow margins and failed ones miss by a lot, a founder's network and signs of quality go with success, and few fail to deliver but most deliver late, with big and heavily oversubscribed projects delayed longest. The data comes from the platform's early years, so read the delivery section as a warning to promise a conservative date, not a forecast for your product.
Do this week
Write down which of your factory, freight and fulfillment steps would break first if a campaign raised ten times its goal, and what you would tell backers.