Collect Pre-orders

Learning Loop, 2 min read

This lesson is an article published by Learning Loop.

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What you'll get

A short method page from Learning Loop for testing demand with money: put up a product page or crowdfunding campaign that takes pre-orders before anything is built, tell buyers plainly that they will be refunded if too few order, and let the pace of orders decide when to start production and how big the first run should be. The publisher sells a printed card deck though the page itself is free, and it says nothing about the legal or tax side of taking money early, so check those before you open a payment page.

Do this week

Decide how many pre-orders would make you commission a first run, and write the two-sentence promise on delivery and refunds you would put on the order page.