iRobot: Colin Angle. How The Roomba Became a Household Icon
This lesson is an episode of How I Built This.
Listen to the episodeWhat you'll get
Colin Angle tells Guy Raz how iRobot spent more than a decade making toys for Hasbro and robots for the military, with no clear customer, before the Roomba, and covers a retailer demonstration with cereal, a strong launch that left unsold stock, and what followed when a large acquisition deal fell through. Hear it for how a company survives a long stretch of contract work and why one hit product is not the same as a lasting business.
Do this week
Write down which product or service pays your bills today and what share of your sales it is, then name a second product you could start testing before the first one slows.