Wholesale pricing, order minimums, and case sizes explained

What you'll get

A guide from Faire, a wholesale marketplace for independent shops, to the two prices every product needs, a wholesale price for the shop and a retail price for shoppers, with keystone pricing (wholesale at half the retail price) as the method stores expect and several other pricing models set beside it. It also explains selling by the case and setting first-order minimums, with a candle example that runs from retail price to case to order minimum, so it shows how a small gift or home shop thinks about a vendor.