Food Brand Pricing Strategy: A CFO's Guide
This lesson is an article published by Eightx.
Read the articleWhat you'll get
A fractional-CFO firm that sells finance services argues for pricing backward from the shelf price your category will bear, subtracting each layer (retailer, distributor, broker, promotions) to find the most your unit cost can be, and warns against pricing your own website below your stores or charging competing retailers different net prices. No lesson on minimum advertised price policies for makers turned up, so this comes from the CPG track; its examples are food, and it calls itself practical guidance rather than legal advice.
Do this week
Check the retail prices of three competing products, pick the price a buyer would pay for yours, subtract each layer you expect, and write the highest unit cost you could afford.