Concept2 Rowing Machines: Dick and Peter Dreissigacker
This lesson is an episode of How I Built This.
Listen to the episodeWhat you'll get
Brothers Dick and Peter Dreissigacker, both Olympic-level rowers, tell Guy Raz how they built a rowing machine meant to feel like rowing a real boat, first from bicycle parts in a Vermont barn, and sold it mostly to rowing clubs and schools. Business took off in the 2000s when the founder of CrossFit began putting the machines in his gyms, so listen if you serve a small, demanding niche and wonder how a bigger channel finds you.
Do this week
Ask your three most demanding customers what they would change about your product, and write down which change you would make even if only they ever used it.