Product Market Fit for Physical Products
This lesson is an article published by Building Hardware.
Read the articleWhat you'll get
A hardware newsletter lists four signs that people want a physical product: pre-orders for an unpolished version, word of mouth you didn't ask for, repeat use and loyalty over alternatives. It then interviews Farhan Hossain, a former Apple design engineer who sold a pocket notebook on his own, about testing demand with pre-orders and passing a few prototypes among real users; the newsletter promotes a course and a notebook is a simpler product than furniture or tools, but the four signs make a good checklist before you order a run.
Do this week
Write down today's count for each of the four signs, pre-orders, referrals you didn't ask for, repeat use and customers who skipped the alternatives, and note which one you could raise first.