Black Diamond Equipment: Peter Metcalf
This lesson is an episode of How I Built This.
Listen to the episodeWhat you'll get
Peter Metcalf, a longtime climber, tells Guy Raz how in 1989 he took on deep personal debt to revive a bankrupt climbing-equipment maker from the leftover assets of Chouinard Equipment, and built Black Diamond into a well-known outdoor brand as sport climbing grew. Hear it if you are weighing buying or restarting an existing maker's assets instead of starting from nothing, and want to know what risk that takes.
Do this week
List three makers in your field who are closing, retiring or selling equipment, and call one this month to ask what they would sell and for how much.