The Rise of Sourhouse: Building a Sourdough Startup in a Rising Market

Erik Fabian, 30 min listen

This lesson is an episode of The Epic Entrepreneurs.

Listen to the episode

What you'll get

Erik Fabian on building Asheville's Sourhouse: two years perfecting a sourdough product, crowdfunding to test demand and pay for the first production run, and staying bootstrapped on purpose.

Do this week

Write down what you'd need to see from customers before paying for a first production run.