Tate's Bake Shop: Kathleen King
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Kathleen King tells Guy Raz how she went from selling cookies at her family's farm stand on Long Island to a bake shop and then to gourmet grocers, and how she had to start over with a second cookie brand after a bitter dispute with the two partners she brought in to grow sales. Hear it before you take on a partner, co-packer or investor who will own a piece of your brand.
Do this week
List what you would insist on settling in writing before bringing in a partner or investor, such as who owns the brand name and recipes and who makes the final call.