Why Did Her Brand Fail? There's Not Just One Reason.
This lesson is an episode of Taste Radio.
Listen to the episodeWhat you'll get
Catherine Smart, co-founder of the sauce and dressing brand Not Just Co., looks back on closing the company, and the show notes list investor pressure to enter big retail accounts early, hidden distribution costs, the strain of fundraising and doubts about fit in mainstream stores among the topics. Listen for the failure side of a founder story, and compare the retail and money choices she describes with your own plan.
Do this week
Write down which large retailer you would most like to be in and what its first three months would cost you in stock, fees and marketing, then decide whether you could afford it if sales came slowly.